Red Bull - Art Of Can

09.03.11

Goal for this short TVC for Red Bull was to provide the brand with a creative look & feel and promote the 'Art of Can' event.
We try to tell a short story, where the Red Bull can transforms into different styles of art.
We begin the story with a jugendstil touch.
The plant then morphs into an impressionistic airplane, which flies into a cubistic shape of a typical Dutch windmill. We end our art journey in a neoclassicism style with our own impression of the well known 'Amor & Psyche' sculpture.

Credits

Client: Red Bull
Production: AKULA
Producer: Rosanne Surie

Concept, Production design, Animation & Visual effects: Studio WhooHoo!
D.O.P: Job Kraaijeveld
'Amor and Psyche' model: Michaël Amir
Music: Paraphrase

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