5 SEC PREVIEW
HEMA - Sinterklaas '23

Behind the work.
HEMA Sinterklaas 2023 Pre Production - Set Supervision Animation - Visual Effects
Step into the festive world of Dutch celebration with Sinterklaas and his pieten. Set against the backdrop of the cherished tradition, this commercial captures the essence of the holiday season with whimsical charm and joyful anticipation. In collaboration with HEMA, Hotel L'amour and Better Call Sol, we had the pleasure of creating the pre-production, set supervision, animation, and visual effects for this commercial. This commercial is part of a two-story narrative. In this chapter, a young boy receives a plush Siepie, setting the stage for the heartwarming adventures to come. Don't miss the Christmas commercial, where the same Siepie battles loneliness, hoping to find a friend to play with.
The people behind it.
- Client
- HEMA
- Agency
- Hotel L'amour
- Director
- Roel Boorsma
- Film Production
- Better Call Sol
- D.O.P.
- Marc de Meijer
- Exec. Producer
- Ruud Kouwenberg
- Storyboard & Concept Art
- Joery Verweij
- Visual Effects
- Nina Blaauwbroek
Christiaan van Rhijn
Ruud Kouwenberg - Grading
- Bart Voorsluis
- Exec. Creative Director
- Stef Holtz
- Sculpting
- Evie de Visser
- Lead Animator
- Tim van Dulmen
- Character Animator
- Bas Raven
Roel van de Sant
Ruth Taylor - Sound Design
- Earforce
- Edit
- Erik Verhulst
- VFX Supervisor / Technical Director
- Bas van Bergen
- Rigging
- Thiago Valentim
- 3D
- Christiaan van Rhijn
Bas van Bergen
Stef Holtz - Music
- MassiveMusic
More good stuff.
5 SEC PREVIEW
5 SEC PREVIEW